What is E-Mail Marketing? - Yakima Valley Marketing

E-mail marketing is not a complicated subject. In general it means to incorporate the use of e-mails in your small business’s marketing strategy.

It is essentially the same thing as sending out newsletters, mailers and coupon books via snail mail, only it occurs via electronic mail. Almost all of your customers use e-mail as a form of communication, meaning that you could be directly contacting these customers every day!

There are many ways that you can use e-mail marketing strategies to market your company and your services to your customers. You can use e-mail marketing to reach potential customers on their private computers or you can use these strategies to market your business in public venues.

Here are some examples of e-mail marketing tactics:

Direct promotional e-mails
E-mails to new customers
E-mails to existing customers
Customer loyalty offers
E-mail advertisements and marketing messages.

E-mail marketing strategies are very popular with small businesses today for several reasons.

E-mail marketing allows you to connect with hundreds or thousands of people every day. This means that your latest products, services and promotional deals could reach your potential customers several times per day, and in just a few seconds.
Engagement. E-mail marketing allows you to reach out and connect with your customers easily and effectively.
E-mail marketing tactics are also very cost-effective. Sending out an e-mail is very cheap- especially when compared with other forms of small business marketing techniques such as Search Engine Optimization strategies and snail mail.
E-mailing marketing tactics have a distinct advantage over many other forms of small business marketing because they allow you to directly reach your potential customers. Sure, online viewers can find everything they want to know about your company by simply visiting your webpage, but they have to take the required action to get there. With e-mail marketing you are actually reaching out and contacting your customers without them having to do anything.
Finally, E-mail marketing strategies have been proven to be a very effective way for small businesses to market themselves- if the tactics are implemented properly. This means that you can begin the process of developing an e-mail marketing campaign for your small business with the assurance that if you do it properly you will see results! This certainly explains why e-mail marketing strategies are so popular with many small and local businesses.