Why testimonials? In your opinion, what is the purpose of having testimonials online? Let’s look at this subject for a second. Testimonials Build Trust. When somebody reads a testimonial, and they’re looking for something online. Let’s say they’re researching your company and they read a testimonial from one of your delighted […] Read more »
Most people define online reputation management (ORM) as “the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in […] Read more »
Social media has completely overtaken the online world in recent years. Everyone and their brother are using social media to connect with others and discover new and interesting things. Social media marketing refers to the practice of advertising a business through a number of social media websites. This form of marketing […] Read more »
E-mail marketing campaigns can help your small business develop loyalty, awareness, trust and desire with its customers. It can be used to retain and engage your business’s existing customers and help you establish new customers at the same time. Here are some of the ways that a properly established e-mail […] Read more »
Watching videos online has become one of the great all American pastimes. Here is a fact: YouTube users watch more than 3 billion hours of video per month. For those professionals who are ready and willing to tap into this medium of video marketing, you have the opportunity to gain […] Read more »
E-mail marketing is not a complicated subject. In general it means to incorporate the use of e-mails in your small business’s marketing strategy. It is essentially the same thing as sending out newsletters, mailers and coupon books via snail mail, only it occurs via electronic mail. Almost all of your […] Read more »
There are many ways that Google My Business can benefit your small business. For example: It represents an easy and effective way for potential customers to find your business. It also offers extra incentives to make those customers choose your business over your competition. This can help your specific business to stand […] Read more »
In recent years, the concept that “content is king” has revolutionized the internet marketplace for business owners in Yakima. There is a misconception, however, that content is more important than web design. The reality is that this perception has negative consequences for small business owners in a competitive marketplace. While it is true […] Read more »
Like death and taxes, another constant in doing business or increasing awareness is the level of your online visibility. In the 21st century, a growing number of people are wanting instant information for everything from auto repair to hotels to the best dentist in town. For those not accustomed to […] Read more »
Are you wondering why “content marketing” is the new buzzword for SEO? This short article will not only give you an answer to that question, but help you with the next steps as well. SEO began in the early stages of the internet, even before it had an official name. […] Read more »