How many of you, before you have stayed at a hotel, have read the reviews online?  How many of you, before you have went into a restaurant to eat dinner, have read the online reviews? What about buying shoes?  What about ordering pizza?  What about before having a landscaper come […] Read more »

 Why testimonials? In your opinion, what is the purpose of having testimonials online? Let’s look at this subject for a second. Testimonials Build Trust. When somebody reads a testimonial, and they’re looking for something online. Let’s say they’re researching your company and they read a testimonial from one of your delighted […] Read more »

Most people define online reputation management (ORM) as “the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in […] Read more »

Is It True That Consumers Trust Online Reviews More Than Word Of Mouth? Well, according to Myles Anderson of BrightLocal, who released the 2013 Local Consumer Review Survey on SearchEngineLand, there are some stats, figures, and results that we definitely need to be paying attention to. I’ll give you the […] Read more »