This is Six Steps to Running an Effective PPC Campaign – Part Two. To read the first three steps in running an effective PPC Campaign, check out Six Steps to Running an Effective PPC Campaign – Part One! 4. Write an outstanding ad copy There’s no way around it. If you want […] Read more »
Six Steps to Running an Effective PPC Campaign – Part One
What is Pay per Click Marketing? Pay per click (PPC) marketing, like so many other forms of Internet marketing, is a very simple concept that can become quite complex. When you sign up for PPC marketing, the search engines will place your business’ ad on their website and you’ll only […] Read more »
On-Site Optimization – Part One
To read more about how On-Site Optimization works, check out our previous blogpost, “How does Search Engine Optimization work?” This is the MOST important part of the entire local SEO process. So, I will begin here and give you a few tips for on-site optimization. Site Architecture Go through your […] Read more »
How does Search Engine Optimization work?
In this blogpost I am going to expound on how Search Engine Optimization works. But first, it is important to understand how search engines work from a human perspective. If you haven’t already, make sure to check out my blog post “How We Use Search Engines“! Google is looking for […] Read more »
How We Use Search Engines
How do search engines work from a human perspective? Basically, this is what happens. I need an answer, so I formulate that need into words and phrases. So for this example let’s say, I’ve typed in “how to train a dog to sit” into the search bar, and page one […] Read more »
Why SEO?
Hey, it’s one thing to have a website, but it’s another thing for people to be able to find it. I like to use this analogy. You can have a beautiful carved sign hand-made for your business, but if it’s up in the mountains on the back of a logging […] Read more »
7 Reasons To Blog For Business
Let me talk a little bit about content marketing with a blog. I know, you don’t even have to tell me, some of you cannot stand the word ‘blog’. The reason is because of what people have done with their blogs. But you know what? I don’t really care whether […] Read more »